Instagram is one of those social media apps that has never failed to surprise us! During these tough times, everyone is doing their best to try and remain resilient, which is why it quite excites the world to see whenever Instagram comes out with new, increasingly interesting features that help in tackling a few of the main business issues as well as helping people support their favorite brands. 

The AMBER Alerts Feature

Instagram is coming out with a brand new feature. It is the Amber alerts that Facebook, aka the brother of Instagram, has already had for almost the last seven years. The announcement was made last Wednesday by Meta in which it was said that the rolling of the feature would start immediately, which means that within the next few weeks, it is expected to be available in 25 countries fully. 

Markus Winkler/Pexels | Michelle DeLaune, the president of NCMEC, announced Instagram’s new feature

What Is It?

Activation of the Amber alerts by the law enforcement on the application will inform you about the description of the missing child, the location of the abduction, and their photos, according to the search area of the designated user. In order to spread the news and widen the net, these alerts will be sharable. 

Instagram has revealed that the alerts will be highly specific to the area and quite rare. This means that whether you receive them will be determined by several factors, including your IP address, the city mentioned on your profile, and location services that depend on whether you have that feature turned on in your phone or not. 

Andrea Piacquadio/Pexels | This feature is made for the potential rescue of endangered children all around the world

How Is It Helpful For The Society?

Instagram is considered the perfect social media platform for AMBER alerts as it is entirely based on the power of pictures. This is what the CEO at the National Center for Missing & Exploited Children believes. The team is aware of photos’ importance when looking for missing children cases and searching for them. Through Instagram, the people at the NCMEC will find it a lot easier to solve the cases as the pictures will be shared all over the platform, which hopefully will be very helpful. 

Yogendra Singh/Pexels | The AMBER alerts aim to save many endangered children and have succeeded a dozen times

Which Countries Will Have Access To This Feature?

The new feature will be available in the following countries: Greece, Canada, Argentina, Bulgaria, Australia, Ireland, Belgium, Korea, Malaysia, Ecuador, Jamaica, Lithuania, Mexico, the Netherlands, Guatemala, Malta, Luxembourg, Romania, New Zealand, Ukraine, Africa, U.S.A, UAE, Taiwan, and the UK.